What your business is spending to answer the same questions — and what it's losing after 5pm
Every time a staff member stops what they're doing to answer "What are your hours?" or "Is Saturday available?" — that's billable time walking out the door. It doesn't feel expensive in the moment. But it adds up.
There are 168 hours in a week. Your business is covered for roughly 40 of them — about 24% of the time. The rest is a gap where leads go unanswered.
It's not that customers don't text after hours. It's that nobody's there to respond. And by morning, they've already booked with someone else.
| Category | Current State | With Lily |
|---|---|---|
| Staff Q&A cost | $29,120 / yr | Eliminated |
| After-hours missed revenue | $124,800 / yr | Recovered |
| Total annual impact | $153,920 | — |
| Your cost | $0 | $17,000 yr 1 / $12,000 yr 2+ |
| Net benefit | — | $136,920 yr 1 |
Numbers above use the conservative example figures. Your actual results depend on your staff size, hourly costs, lead volume, and average job value — which is exactly what the strategy call is for.
Every business is different. Book a free 15-minute call with Matt — he'll plug in your actual numbers and tell you honestly whether the math makes sense for your operation.
Matt will walk through your specific numbers — staff time, lead volume, average job size — and give you a real answer on whether this pencils out. No pressure, no pitch.